inLabs - Framework

Personal branding for people who hate personal branding.

That’s inLabs promise. This is why I’m building Framework.

I am building a personal brand in public, from scratch, using my thinking in public framework and rejecting most of the traditional personal branding playbook and so-called best practices.

I won’t hide anything: epic wins, epic fails, and everything in between.

The aim is to build a personal branding playbook without the influencer bias that comes from gurus and consultants already having a massive following (I don’t have one. You don’t have one. And that’s perfectly fine).

This is a humble yet ambitious laboratory. Most experiments will feel highly uncomfortable for me, but that’s kind of the point. And every single one will aim to answer one core question:

How do we build long-term personal leverage without volume, without “selling ourselves” and without the cringe?

What's inside

>> Access to my private Notion space: a library of timeless ideas, models, and resources for people who want to build personal leverage. No “posting tips” or hacks, but tools for strategic clarity and tactics that do not need a high-volume of content.

>> The Think in Public Framework, fully unpacked and mapped out, so you can start building your personal brand on your own terms.

>> Direct asynchronous access to me, in the form of “office hours”, so that all members’ questions contribute to refining the content.

Framework is a living research environment for the personal branding model I believe in: slow, thoughtful, low-volume, and built on relevance first.

What it costs

Framework costs €57 – one-time payment for lifetime membership.

No monthly/annual fee and automatic renewals to turn off.
I think we all need to escape subscription fatigue.

You pay once. You get everything, every update. Even if I stop adding to it, the content inside is built to last.

But I intend to keep on building my personal leverage and influence for years to come.